Coach James Gray

Experience your true potential now.

I partner with leaders and professionals to strengthen their direction, brand, and performance so that they can maximize meaning and compensation.

Life is finite, and tomorrow is not guaranteed. Start your coaching experience to live without regret.

james gray

How I Can Help You

Leverage My LinkedIn Network

Don’t go it alone and get the support you need from a thriving network of professionals.

Connect on LinkedIn and join my extensive network of professionals, leaders, authors, and entrepreneurs from leading tech companies, top universities, and tech hubs.

Leadership & Performance Coaching

Take ownership and unlock your true potential by taking your brand, performance, and leadership to the next level.

Approach your work from an inside-out perspective with awareness about your values, principles, vision, and identity that guides your rituals and behaviors.

Strategic Job Search Coaching

For professionals seeking to strategically target their next role, secure interviews, and land dream jobs without having to apply directly.

Save time, increase compensation, and secure interviews and job offers with companies that align with your values, purpose, identity, and vision.

Inner Quest - Unlocking High Performance Course

Unlock your potential by discovering your best self and shifting your mindset to catalyze change, boost performance, and accelerate growth.

Introducing a transformative cohort-based course to reimagine a compelling vision, establish habits of discipline, and the autonomy that sets you free to reach higher performance.

Coaching Curriculum and Tools

GraymatterOS is a collection of mental models, ideas, and tools to unlock high-performance leadership. Open-source for free use.

GraymatterOS enables coachees to leverage and apply these resources self-service without talking to me. This will maximize the impact of our time together.

Technical Career Coaching for University Students

Are you ready to transform your technical career to the next level?

For university cohorts and individuals seeking to transform technical expertise, brand, and network to land their dream job by graduation


James Gray

For over 17 years as a technology leader, I have been obsessed with helping people grow, navigate, and transform into the next best version of themselves. Over the years, I saved a life, helped people derive deeper awareness, options, and conscious choices for job transitions and transformations, and coached people to increase their performance and compensation. The energy and fulfillment I get from working with interesting and ambitious people are second to none. I also experienced tragedy when a dear friend took his life when he never found his true calling. This work chose me, and it’s why I do what I do!

My Purpose – I am the:

  • alarm clock that wakes people up
  • flashlight that shines the light on consciousness and awareness
  • knowledge beacon that guides others in darkness
  • time machine transporting people into the future faster
  • coach on the field challenging and holding people accountable to be their best
  • people alchemist that creates human gold for organizations

that inspires millions of people to experience their true potential now.

I firmly believe that physical, mental, and spiritual health is the key to delivering higher performance in the workplace. A healthy mindset and physical strength create the energy you need to show up in a positive spirit and the endurance to make an impact each day.

Read more about my experience and mindset.


Leadership, performance & technology

Weekly ideas that unlock your best self and high performance.


Proven Outcomes

Taking that first step to slow down and being introspective about who I am and where I wanted to go was one of the harder things. After years in the corporate world, I had become accustomed to being told what to focus on through objectives and then evaluated and rated on the same. It is incredibly hard to grow and develop if you are only working in 12-month cycles centered on what is best for the company you work for. James helped me to take stock of who I am and what I value at work starting from the inside out. For me, this was a huge breakthrough in determining where I wanted to go in my career. 


Head of IT

I met James at a pivotal time in my life. My startup fell apart and I suddenly found myself needing a new source of income.

James helped me learn to see my career as a product while giving me the feedback and encouragement I needed to transition and land my dream job.

His career and achievements are what I aspired for and he was able to share his perspective and approach.

I highly recommend working with James.

Josh Winters

Lead Software Engineer, Sensei

I was stagnating in my job, and I lacked clarity and direction for my career. Throughout the entire process, I had a chance to think about my goals and build a deeper awareness of who I was and what I wanted. I also learned new ideas to manage my career strategically.

James was very patient  to understand what I was looking for and make the sessions most valuable and efficient. Coaching sessions were a great experience.  I would not have shaped my mindset to make the changes I needed to take my career to the next level.

I highly recommend the coaching sessions with James!”


Tech Sales Executive


The James Gray Podcast

Conversations about ideas and technology that shape the future of human potential